Insignia and Frank Bruno MBE make knockout partnership
At Insignia we are pleased to announce after months of “hush hush” that we have signed Frank Bruno MBE to front our brand for the next 18 months. This move is a positive step forward for us as we continue to focus on brand awareness and being the number one choice for steam and hydro-massage showers. Kicking off the marketing promo, Frank came down to the newly refurbished Insignia showroom to take part in some marketing pictures and signed some Insignia goodies. Due to Franks hectic work schedule this was carried out during the working day so naturally opportunistic customers were asking for selfies and grabbing autographs where they could. Frank being the gentleman he is duly agreed, however in the end the marketing manager had to officially shut an area of the showroom off to enable the photographs to be taken undisturbed. The acquisition of Frank is perfect for Insignia stated managing director Leon Maclean, “Frank is well respected and a man who we want representing our brand.” As Frank posed for the photographer, his PA snapped a couple to disperse over Frank’s official social media accounts which were up on his Facebook and twitter account in no time. Marketing manager Jay Harby said, “The emails just went crazy. Retweets, shares, likes, comments…. I’ve never seen so much activity in such a short space of time.” Frank was happy to sign the actual display model of the INS0509, which is the steam shower he will now proudly own and use in his bathroom. All in all, we are so pleased to have acquired Frank to front our brand and as we move through the coming months watch out as we have many great marketing campaigns scheduled to pop up.
29/07/2016 | View: 98 | By: Jay